A newsletter all about SUCCESSFUL publishing and POWERFUL promotion. July 3, 2014 Issue #328

in this issue
— Note From The Editor
— Contact us for a Free Marketing Consultation!
— FREE Checklists, Worksheets and Guidelines for Planning a Book Launch
— How Red Hot Internet Publicity Can Help You
— Feature Article: Top 10 Mistakes Every Author Should Avoid
— Book Marketing Resources From AME
— Big Changes for Amazon Categories
— 1,001 Tips for Writers – Traditional Publishing
— Get Your FREE Amazon Optimization Checklist!
— Building Your Website: Why You Need a Site
— How to Secure Powerful Book Endorsements
— AME in the News
— 4 Ways to Rock Goodreads’ New ‘Ask The Author’ Feature
— Editorial Tid Bytes
— Submissions Accepted: USA Regional Excellence Book Awards
— Quick Tips for Creating Killer Book Promo Copy
— 13 Blog Post Blunders You Should Avoid (And What to Do Instead)
— How You Can Get a Custom Book Trailer
— Quiz – Do You Know Which Social Site is Right for You?
— Social Media Snippet: 5 Twitter Tools to Increase Your Blog Retweets
— Social Media Snippet: 3 Hot Social PR Trends and How to Use Them
— Reader Tip!
— ————————————————————
Penny C. Sansevieri, Editor penny@amarketingexpert.com


You are receiving this newsletter compliments of Author Marketing Experts, Inc. To opt out, please scroll down to the bottom of this newsletter.

Note From The Editor
Welcome to another issue of the Book Marketing Expert Newsletter!

Dear Author,

Greetings from the National Speaker Association Conference! This year’s event has a fabulous lineup of speakers, and I feel so fortunate to be included among them. To get up to date on the latest NSA news, go to Twitter and search for #NSA14. You’ll find great tips on marketing and social media!

Do you sell your book on Amazon? If so, you’ll want to check out Big Changes for Amazon Categories in this issue to give your book a competitive edge. And just a reminder – your email contains a shorter version of this newsletter. To access the longer version, all you have to do is click the “Read More” at the bottom of this email and it will take you to the full edition that you can read now, save for later, or share on your social networks.

Finally, Happy Fourth of July! I hope you celebrate this outstanding holiday with family and friends and spend a little time watching fireworks. And don’t forget to take a moment to thank all of the service men and women who make such incredible sacrifices for our country.

Penny, Paula, Amy, Katie and everyone at Author Marketing Experts, Inc.

Contact us for a Free Marketing Consultation!
Need some marketing help? We offer full service marketing programs, publicity, and coaching. Contact us today for a free 30-minute marketing consultation! Email:info@amarketingexpert.com

Get FREE Checklists, Worksheets and Guidelines for Planning a Book Launch Like the Professionals
* Know what questions you MUST ask your publisher, publicist and editor to ensure you’re getting everything you need, and everything your book deserves.

* Follow detailed worksheets to stay on track with your publishing timeline, business development, plan your pre-launch, and schedule your online and offline promotions.

* Keep on track with budget worksheets, advanced review copy trackers, and other brainstorming exercises to uncover additional opportunities for reviews and exposure!

Learn more at http://bit.ly/bestsellertoolbox

How Red Hot Internet Publicity Can Help You
Authors, speakers, small business owners:

Listen to an expert who can show you how to get your website noticed, visited, and purchased from – who can show you how to be smart and successful online while keeping your dollars in your own wallet, and whose own site is in the top 1 percent* for traffic of all the sites in the world.

Penny Sansevieri is that expert, and this book is your road map. In the rapidly changing world of Internet publicity, this book is up-to-the-minute (covering social media in detail – not just Facebook, Twitter, and LinkedIn but also recent powerhouse sites like Pinterest and Google Plus – even a chapter on the reputation-rating site Klout).

“Comprehensive, but easy to understand and apply, and anyone who implements her suggestions is sure to gain a ton of publicity.”

– Amy Porterfield, Author, Facebook Marketing All-in-One For Dummies

Get your copy today! http://www.amazon.com/Red-Hot-Internet-Publicity-Marketing/dp/1480224952/ref=sr_1_7?ie=UTF8&qid=1365511693&sr=8-7&keywords=sansevieri

Feature Article: Top 10 Mistakes Every Author Should Avoid
As any author discovers, there’s plenty of free advice out there for what they should – and shouldn’t do – when publishing a book. If I had to create a Top 10 list of mistakes authors should avoid at all costs, I’d focus on the following topics, because these omissions can really set you and your book back:

1. Not Understanding the Publishing Industry: Writing a book does not guarantee you readers. Before you publish, do some research – who are your competitors? What do they publish? How is your genre faring in the industry right now? Knowing your market is vital to finding and connecting with readers, receiving book reviews, and getting book sales.

2. Not Realizing Book Covers are Key: Readers and book buyers spend only seconds looking at book covers, and many of them now view thumbnail-size images online. Investing in a professionally designed cover by someone who understands book design and the publishing industry is a smart move. If you can’t capture people’s attention with a strong cover, you’ve likely lost a prospective reader and buyer. You’ve put a lot of work into writing your book; apply the same philosophy to your book cover.

3. Not Knowing That Editing is Your Best Marketing Tool: There are at least 300,000 books published each year, according to Bowker. With all that competition, you want your book to be the best you can make it. A poorly edited book will not gain you readers, reviewers, or fans. If your book is your resume, what kind of message are you sending if your book is full of errors? This is the most common complaint about self-published books: lack of quality control, aka, editing.

4. Not Getting Good Advice: Sure, your mom and your friends support what you do wholeheartedly – but what do they know about publishing and promoting a book? There are so many reputable, free resources available to authors for every phase of their publishing journey – from blogs to social media groups to online forums and more. Take advantage of these resources, ask questions, learn from others, and share your insights.

5. Not Working Your Market: One great thing about social media is it really does let you find people who read books in your genre. And you can cultivate these readers in a number of ways beyond buying, reading, and reviewing your book. Why not seek beta readers from your market before you publish? Many authors have successfully built a stable of pre-publication beta readers who offer their insights. Beta readers are not editors – while they may find a grammatical error or typo, what they really do is help an author understand if the story works, if it’s authentic.

6. Forgetting That It’s a Marathon, Not a Sprint: If you’re going to publish a book, you have to be in it for the long haul. Those “overnight” success stories are never true. By the time you’ve heard of the author they’ve already put in years working on their writing, getting published, and building a following. Approach your marketing with the long-term in mind.

7. Not Knowing That Timing Matters: This is where a writing, publishing, and marketing plan comes in handy. If you want reviews, you need to build that into your publication schedule because if you seek major review sites or publications, they’ll want a copy of your book at least two to three months before it’s published. If you want a distributor for your book, it’s going to take some time for them to get your book placed. Work out these dates in a flexible plan (to cover for anything that will go awry, this does happen) for publishing your book.

8. Overlooking the Importance of Your Website: Your website is your 24/7 sales hub, and unless you know how to convert web visitors into buyers, you should find a professional to design your site. DIY websites rarely sell books, nor do they help an author’s ranking in Google search. These things matter, and that’s why having your friend’s teenage son design your site is probably not a good idea – unless he knows all about web conversion and SEO.

9. Not Building Relationships: Are you getting book reviews, interviews, or other coverage? If so, be sure to thank them for taking the time to review your book or interview you. These not-so-little things do matter in the long haul. These are people you can approach for your second, third, and subsequent books – and your requests will be successful if you’ve taken the time to build relationships. I can’t believe how rarely authors take the time to say thank you, when that little step can go a long way toward developing a following.

10. Not Trusting Your Team: If you’re hiring people to help you publish and/or market your book, trust their advice. You chose them for a reason (I hope), so take advantage of their expertise. Look for someone with a good track record in the industry who understands the market. Then let them do what you’ve hired them to do – otherwise, what’s the point?

Publishing and promoting a book is a huge challenge, and authors often feel overwhelmed by a myriad of choices. But focusing on a few key areas can be the difference between a book that finds traction versus one that gets lost in the crowd. In the end, it’s worth the time to invest in your book, your team, and your promotion.

Book Marketing Resources From AME
* Check out our Pinterest page for Book Marketing Power tips: http://www.pinterest.com/bookgalpenny/google-plus-book-marketing-power-tips/

* Please add AME to your circles on Google+ at:  https://plus.google.com/u/0/b/117877257839352379062/+Amarketingexpert/posts.

* “Like” our Facebook Page for marketing articles and tips, YouTube videos from our book marketing channel, notices about upcoming webinars, and more:  http://www.facebook.com/bookmarketingame.

* View “The Best Ads to Run on Facebook (to sell more stuff)” and much more on AME’s Book Marketing Channel on YouTube. New videos are added regularly to keep you up to date on all things book marketing! http://www.youtube.com/user/BookmarketingAME.

Big Changes for Amazon Categories
Sometimes Amazon is a bit of a moving target, which does keep a person trying to track their changes very much on their toes. Learn how Amazon has changed categories, and what you should do to ensure your book is listed properly: http://www.amarketingexpert.com/big-changes-amazon-categories/

1,001 Tips for Writers – Traditional Publishing

There is one source that continues to be extremely valuable (and which I used to generate interest from several literary agents): Jeff Herman’s Writer’s Guide to Book Editors, Publishers and Literary Agents.
SHERRY KAHN, MPH, author, Surviving the U. S. Health System, April 2013

William A. Gordon is the author and/or editor of five books, including the acclaimed Four Dead in Ohio: Was There a Conspiracy at Kent State?, the perennial The Ultimate Hollywood Tour Book and Shot on This Site, a guide to TV and movie locations throughout the United States. His website ishttp://1001tipsforwriters.com/ 

Get Your FREE Amazon Optimization Checklist!

Our easy-to-use infographic checklist tells you exactly what you need to be doing on Amazon RIGHT NOW to maximize visibility, searchability and sales!

Just a few of the great tips:

– Book launch action items and things you need to do for your release.
– How to manage your search terms to ensure your potential buyers find you.
– The “Power of Free” and how to get the buzz going.
– How to communicate with reviewers and maximize on your positive reviews.
– Things you can do regularly to keep up the momentum!

Get  your free access now: https://authormarketingexperts.leadpages.net/amazon-checklist/

THERE’S MORE TO THIS issue of the Book Marketing Expert newsletter! click on this link to continue:

Building Your Website: Why You Need a Site
When it comes to websites, some people still wonder if they even need one. I mean, you have a Facebook account, right? Who needs a website? It’s just another thing to manage.

I like to compare having a website to having a fax machine. These days most of us don’t give a fax machine (or a document scanner) a second thought. Years ago, everyone in business had a fax machine and some people just owned them for personal use. But when fax machines first came out, I remember wondering, “Who in the world would use a fax machine?” Well, as it turns out, everybody. Fax machines became a sign of credibility. Now the website has been added to the list of credible things you can do to build your own selling empire, and for a variety of reasons you shouldn’t use your social media page as your website. Here are few more reasons why you should have a website:

  • Have a 24/7 sales tool.
  • Create a network of supporters, fans, readers.
  • Promote your events/products/ideas.
  • Make yourself available to the media.
  • Social media sites like Facebook change constantly, and since we can’t control the changes or what will be popular among your fan base, your website is your homebase—you control it, and ultimately sites like Facebook will drive traffic back to your site.

There are businesses that can get by without a website, though candidly there aren’t many of those. Before you decide, I recommend that you conduct some online research first. Figure out who your competition is in your market. Find out who’s doing what, who’s selling what and what their websites consist of. This research will not only help you get to know the competitive market, it will also help you determine what you like and don’t like about other websites that are selling or promoting the same product or service.

In the rapidly changing world of Internet marketing, Red Hot Internet Publicity by Penny Sansevieri is up-to-the-minute. This book covers social media in detail–not just Facebook, Twitter, and LinkedIn but also recent powerhouse sites like Pinterest and Google Plus–there’s even a chapter on the reputation-rating site Klout. Learn more at http://www.amazon.com/Red-Hot-Internet-Publicity-Marketing/dp/1480224952/ref=sr_1_7?ie=UTF8&qid=1365511693&sr=8-7&keywords=sansevieri

How to Secure Powerful Book Endorsements

“Blurbs, Endorsements, and Testimonials: How to Get Experts, Authorities, Celebrities, and Others to Endorse Your Book” provides detailed, step-by-step instructions that guide authors through the entire solicitation process, from identifying potential endorsers to securing and using the testimonials in the most influential ways possible.

The complete program is $29. For more information, visit http://bit.ly/bookblurbsprogram.

AME in the News
* Book World Marketing ran Penny’s article: “9 Ways to be a Social Media Star and Still Write Your Book:” http://bookworldmarketing.com/2014/05/22/does-social-media-put-you-in-a-vacuum/

* Keep up with Penny’s latest articles for Huffington Post:  http://www.huffingtonpost.com/penny-c-sansevieri

4 Ways to Rock Goodreads’ New ‘Ask The Author’ Feature
Have you checked out this author tool? It can be a great way to connect with readers: http://www.digitalbookworld.com/2014/4-ways-to-rock-goodreads-new-ask-the-author-feature/

Editorial Tid Bytes
Chemistry, chemistry, chemistry-even if an agent is the last one on the planet or the only one willing to represent your book, better to publish it yourself then work with someone who instinct says is not a good choice for you. I have witnessed writers traumatized by their agents or publishers. One or two never wrote again.

Sandi Gelles-Cole is the founder of Gelles-Cole Literary Enterprises, an editorial consultancy in business since 1983.  She is also a member of The Consulting Editors Alliance

Submissions Accepted: USA Regional Excellence Book Awards
USA Regional Excellence Book Awards recognizes and rewards excellence in books that take readers into the heart of a “place.” If your book delivers the experience of a locale – whether it’s the glitz of Hollywood of any era, the historic sense of New England, the glamour of a Beverly Hills, the grandeur of one of the great plains states, the high powered bustle of a New York City, the distinctive character of any locale — and your book is produced with excellence, then it is a perfect candidate for a USA REBA award. Submissions accepted through Sept. 15, 2014. http://usaregionalexcellencebookawards.com/

Quick Tips for Creating Killer Book Promo Copy
Make Your Sales Content “At-a-glance Friendly”

To draw readers into your book’s marketing copy, it has to look quick and easy to read. This is vital with sales sheets, back covers and web pages. To make your promo copy inviting to the eye, employ a liberal use of headlines, subheads, very brief paragraphs, action-oriented bullet points and call-to-action lines.

Casey Demchak is an award-winning Copywriter & Consultant who writes marketing materials that sell books. Learn more about him at www.CaseyDemchak.com; or give him a call at (303) 697.4793.

13 Blog Post Blunders You Should Avoid (And What to Do Instead)
Discover how you can make your blog one of the success stories – starting with giving your blog focus: http://www.yourwriterplatform.com/blog-post-blunders/

How You Can Get a Custom Book Trailer
In today’s multimedia world it’s not enough to write your book then Twitter your friends. You need a media plan. An essential part of that plan is to visually represent your book with an exciting trailer.

That is Turn Page Media’s expertise; setting mood and telling the visceral emotion of your story. Book trailers give your writing an advantage in a competitive and crowded marketplace; let us help you get that edge.

For more information, visit http://turnpagemedia.com/home.html 

Quiz – Do You Know Which Social Site is Right for You?

We know we need to be social, but now it’s important to be on the right social media sites because it’s not about being everywhere, it’s about being everywhere that matters:

Social Media Snippet: 5 Twitter Tools to Increase Your Blog Retweets

There are some terrific plugins that are easy to install and give your followers a simple way to share your posts: http://www.socialmediaexaminer.com/5-twitter-tools-to-increase-retweets/


Social Media Snippet: 3 Hot Social PR Trends and How to Use Them

Learn how to leverage the connection between social media and PR:http://www.vocus.com/blog/3-hot-social-pr-trends-and-how-to-use-them/

Reader Tip!
If you’ve got a Reader Tip you’d like to share, please send it to penny@amarketingexpert.com with the subject line “reader tip.” Submissions should be 75 words or less.

Author Marketing Experts, Inc. is a full-service book marketing, promotion, and publicity company. We serve authors at all stages of marketing and promotion. We offer a full range of packages and services to choose from.

To see a price list or schedule a free consultation, send your e-mail to penny@amarketingexpert.com with the subject line “Author Services Info.” You can also visit our website at http://www.amarketingexpert.com.

Reprint permission 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~
You are welcome to reprint any items from “The Book Marketing Expert Newsletter.” However, please credit us as a source with the following paragraph:

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

Like this newsletter? Pass it on!

We never rent or sell subscriber lists to any third party. Your privacy is very important to us. Always.

To subscribe to this newsletter, click here: subscribe@amarketingexpert.com.

—– Copyright 2014 Author Marketing Experts, Inc. —–

Follow us on Twitter

Keep up with the AME blog

Like our Facebook Page

Join us on Google+

Contact Information
email: penny@amarketingexpert.com
web: http://www.amarketingexpert.com

Unsubscribe from this list.

Our mailing address is:
Post Office Box 421156
San Diego, CA 92142

I'd love to hear your comments on my posts.

This site uses Akismet to reduce spam. Learn how your comment data is processed.